In our lifetimes, and we are in our 30s, plastic pollution and textile pollution have visibly worsened, so we wanted to divert as much of that waste as possible away from our waterways, oceans and beaches. We’re just trying to offer you a better solution. And we just keep making progress on that. ![]() “We have this laundry list of things we’d like to do. While Nomadix is using recycled plastic bottles, closed loop manufacturing process, and opted for vegetable-based DWR, there is still work to be done, Helminiak admits. Indiegogo requires a fundraising minimum of 500 to run a crowdfunding campaign, and you can run a campaign for a maximum of 60 days, regardless of the type. Hence, the desire to build a product that can be used for so many things and dries quickly. It was too much gear, and we wanted to simplify it, he says. In fact, the origins of the company are just that: when Helminiak and his co-founders were getting ready for a cross-country trip together in their 1998 Subaru, they had to be mindful of what they could bring. We’re building a company that you can use this one towel for many things - and it’s not dorky, it’s a cool thing,” he adds. “The biggest problem with sustainability is consumer consumption, the idea that you need a new pair of pants, shirt, etc all the time. 12 The company is based at 58 Kent Street in Greenpoint, Brooklyn, housed in part of the former Eberhard Faber Pencil Factory. Helminiak points out that the problem is really overconsumption. Kickstarter reportedly raised 10 million funding from backers including NYC-based venture firm Union Square Ventures and angel investors such as Jack Dorsey, Zach Klein and Caterina Fake. So they opted for a vegetable-based DWR, which they worked with manufacturers to implement. Naturally, Helminiak says, Nomadix wants to be part of the move to shift away from using these chemicals. Often found in DWR, a chemical finish that helps fabrics repel water, PFAS has been part of a growing national conversation, as legislators have started looking into all the sources of PFAS. These are often found in insulated products and many outdoor brands are making an effort to reduce their use of PFAS. ![]() For instance, with the puffer blanket that launched last fall, Nomadix wanted to steer clear of PFAS, or forever chemicals. It also requires them to take a bit more initiative. We think it’s a good price for a product that’s going to last for years, and does more than just a typical towel. ![]() While many brands increased prices during the pandemic, Nomadix has kept their flagship towel at $40, despite the higher production costs and inflationary pressures in recent years. “You’d be able to price your product at a different price point altogether (a lower one), if you used non-recycled material. And responsible manufacturing, he says, can be more expensive.
0 Comments
Leave a Reply. |