![]() That experience taught me that the best proof of someone’s intelligence is their ability to simplify the complex. His ability to simplify the subject didn’t make him less intelligent it made him a genius! He had taken a very complicated subject and made it into the simplest. He went on to describe the rest of the computer’s hardware in this same fashion.Įverything he said made perfect sense. The more cores the CPU had the more tasks (known as threads) I could perform simultaneously. He shared that the computer’s CPU was like my brain in the library directing my body to do tasks, such as getting a book off the shelf, opening the book, reading the book, etc. The size of the table, or the amount of RAM, determined the number of open books I could have open on my table to view at one time. He explained that the table in the library where I sat to read my book was like the computer’s RAM. The more gigabytes of space, the more racks of books your computer shelves could hold. He explained that in the library were racks of shelves holding books and each of these racks was representative of gigabytes of hard drive storage. He told me to pretend that the local library was the computer box itself. What he described to me next was nothing short of amazing. I expressed to him how lost I felt at the technical words being thrown out at me, and I begged him to find a way to dumb it down into terms I could understand. I left the room feeling discouraged and frustrated.ĭesperate to understand computer hardware, I turned to my younger brother who was revered as a genius on computers. They may as well have been speaking Chinese to me at that point, because although I could hear the words they were saying, I couldn't relate them to anything that was familiar to me. I asked my IT employees to teach me, and they proceeded to explain to me that computers were made up of a hard drive that stored gigabytes of data, Random Access Memory (RAM), a Central Processing Unit (CPU) and so on. To learn a new concept, I need things described in a way that I can relate them to something I am already familiar with. For example, when I was a young CEO starting a software company, I needed to learn about computer hardware so I could speak intelligently on the subject. I consider myself to be a somewhat intelligent person, but when someone explains a new concept to me in terms that are overly complex and unfamiliar, I struggle to easily grasp it. When you Keep It Simple Stupid it’s easier to understand and most importantly easier to remember.“Genius is the ability to reduce the complicated to the simple.” C. In a world of complexity humans still crave simple solutions for their problems. What empire are you trying to build? Take a moment to think about it. 4 simple words help build a pizza empire. With that simple message, it’s a prime example of the K.I.S.S. Who’s John Schnatter? He’s the guy that says “Better Ingredients, Better Pizza.” I’m sure your mind and fill in who John Schnatter is and the company. Just like John Schnatter always says at the end of his commercials. When you have a simple message it’s easier to remember. That confusion will kill your business and any hopes of growing it. If your confused chances are your customers are as well. If you own a business take an honest look at your marketing strategy if there is one. Good marketing should spark some feelings, but we need to be smart as to what feelings we’re sparking. You don’t want to confuse, overwhelm or worse yet annoy your customers. The same thought can be applied with any marketing strategy. ![]() As complex as things are getting the human element still likes things simple and easy to understand. Our world as a whole is getting more complex with the growth of new technologies and how we use them. Just like the title above says…Keep It Simple Stupid. principle chances are you’ve been in a military or para-military organization.
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